Daniel Fox

Daniel Fox

Brand, packaging, and print design, done by hand: identities, labels, posters, storefronts, and video.

B.S. Visual Communication Design, The Ohio State University · Littleton, Colorado

Skreened

Founder & art direction · Custom apparel · 2006–2017

I founded a custom-apparel marketplace and art-directed it for eleven years: the brand, the storefront, the campaigns, and the production floor they ran on. A mockup engine I designed staged every seller design on photographed garment templates, so each design, color, and product combination had its own search-built product image. The first $8M of sales came with near-zero ad spend.

Skreened brand sheet: logotype, color palette, and storefront design
Mark, palette, and storefront rules.
Mockup engine output: seller artwork staged on a photographed tee
One engine output: seller art, staged and lit.
Skreened storefront, 2011
Storefront, 2011.
Skreened storefront, 2013
Storefront, 2013.
Skreened storefront, 2015
Storefront, 2015.
Skreened holiday campaign banner
Holiday campaign banner.
Skreened campaign and social tiles
Campaign and social tiles.
Skreened social campaign banner
Campaign banner.
Pop-up shop flyer
Pop-up shop flyer.
Logo sticker
The sticker.
Artist merch lockup
Artist merch lockup.
Merch web banner
Merch banner.
Garment template: tee Garment template: women's tee Garment template: crop Garment template: onepiece Garment template: tote Garment template: model

The garment layer: photographed, retouched templates the engine composited seller art onto.

Dizzy Charlie's

Co-owner · Live events · Poster series & print

Poster series and print for a live-events season I co-owned: gig posters, fundraiser packets, a sponsor booklet, and signage down to the street level.

High Note Sessions poster
High Note Sessions.
Cocktail competition poster
A little friendly cocktail competition.
Wednesday Sun Sets poster
Wednesday Sun Sets.
White Elephants and Winter Warmers poster
White Elephants & Winter Warmers.
Kids Christmas Party poster
Kids Christmas Party.
Summer concert series fundraiser packet cover
Concert-series fundraiser packet.
Sponsor booklet cover
Sponsor booklet.

Unfold Fest

Founder · Experiential events · Identity, web & campaign

An experiential-events brand of mine: the mark, the color blocks over photography, the site, and the podcast offshoot. Concept through ship, all of it.

Unfold Fest mark
The mark.
Unfold Fest photo treatment with color blocks
Photo treatment.
Unfold Fest 2021 Costa Rica banner
Costa Rica campaign.
UnfoldCast podcast mark
UnfoldCast.

Clubhouse posters

Residential community · Event series · Print

A year of events for a residential community, every poster designed from scratch: brunches, tastings, tailgates, sketch nights, a terrarium build. The work was making a calendar feel like a place.

Event poster
Event poster
Event poster
Event poster
Event poster
Event poster
Event poster
Event poster
Event poster
Event poster
Event poster

Sarah Banker

Music branding · Album art & video

Album art and artist imagery for a songwriter, with music videos shot and edited for the same releases.

Friends album cover
Friends.
Cockadoodledoo album cover
Cockadoodledoo.
Sarah Banker artist imagery
Artist imagery.

Identity work

Cagent Capital

Identity proposal for a private-equity firm: two mark directions and the wordmark.

Cagent Capital mark studies
Mark studies.
Cagent lockup on gradient
The lockup.

Cory and Company

Identity for a real-estate practice: cards, yard signage, and the site.

Cory and Company card, dark side
Card, front.
Cory and Company card, light side
Card, back.
Cory and Company yard sign
Yard sign.

Earlier work

Logotype studies, a photobook startup's brand and web, poster work for a residential clubhouse, and bottle labels for a small-batch meadery.

Brothers Drake bottle labels: Hopped Traditional and Apple Pie
Brothers Drake: Hopped Traditional and Apple Pie.
ACADA logotype studies
ACADA logotype studies.
Clipcake brand and web
Clipcake brand and web.
Gramercy event posters
Clubhouse event posters.
Clipcake business card, front
Clipcake card.
Clipcake business card, back
Card, back.
Clipcake web template
Clipcake web template.

Photography

Portraits · Series · Places

A portrait practice ran alongside the design work: business walls, artists and their records, dancers, the occasional wedding. Shot, edited, and finished by me, start to end.

Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph
Photograph

About

I studied Visual Communication Design at Ohio State, then spent eleven years inside a company where design and the production floor shared a wall. Most of what's here shipped: printed, poured, hung, worn, or streamed.

I work in Figma and the Adobe suite, I shoot and edit video, and I still kern things nobody asked me to kern.